The CMO Manifesto: A 100-Day Action Plan for Marketing Change Agents
Product Description
The CMO Manifesto: A 100-Day Action Plan for Marketing Change Agents
- Used Book in Good Condition
The CMO Manifesto – A 100-Day Action Plan for Marketing Change Agents is the essential guidebook for marketing executives who have been chartered to disrupt the status quo and become leaders of positive change at their companies. Based on research with successful CMOs from leading firms such as Anhueser-Busch, Fidelity, GE, General Mills and Proctor & Gamble, the book combines stories, insights and tools to help marketing executives maximize the impact of their critical first 100 days. Through 12 practical steps, The CMO Manifesto provides a clear, actionable roadmap of activities essential to the success of any marketing executive. Take the lead. Make an impact. Create change.
Technical Specifications
You might also like
The CMO's Periodic Table: A Renegade's Guide to Marketing (Voices That Matter)
Chief Marketing Officers at Work
The Marketing Plan Handbook
Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
The Best Little Marketing Plan: A simple workbook for building a great marketing strategy
Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative
Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
Digital Sense: The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technology, and Customer Experience
They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer
Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth