The Cadillac Story: The Postwar Years (Stanford General Books)

The Cadillac Story: The Postwar Years (Stanford General Books)
- Used Book in Good Condition
The Cadillac story is more than the story of a car company. It is, in many ways, the story of the American automobile industry itselfâ€• which, as much as any industry, drove Americaâ€™s growth in the twentieth century and defined who we are as a people: mobile and prosperous. Cadillac, again and again, played a critical role in that story, for both good and ill. In the depths of the Great Depression, the brand redefined itself and the luxury market. After World War II, it epitomized expansive prosperity. Then, in the 1980s, it epitomized the industrial crisis that had suddenly overtaken America. Today, Cadillacâ€™s struggle to survive in a furiously competitiveâ€•and suddenly internationalâ€•automobile industry mirrors the challenges facing American industry as a whole. Its success in meeting those challenges will have much to say about the future of American industry and of General Motors.
Country USA
Brand Stanford University Press
Manufacturer Stanford University Press
Binding Hardcover
ItemPartNumber 180 illustrations
ReleaseDate 2003-11-19
UnitCount 1
EANs 9780804749428

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