The Catalyst: How to Change Anyone's Mind

The Catalyst: How to Change Anyone's Mind

â€œJonah Berger is one of those rare thinkers who blends research-based insights with immensely practical guidance. I am grateful to be one of the many who have learned from this master teacher.â€ â€”Jim Collins, author Good to Great, coauthor Built to Last

From the author of New York Times bestsellers Contagious and Invisible Influence comes a revolutionary approach to changing anyoneâ€™s mind.

Everyone has something they want to change. Marketers want to change their customersâ€™ minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way?

This book takes a different approach. Successful change agents know itâ€™s not about pushing harder, or providing more information, itâ€™s about being a catalyst. Catalysts remove roadblocks and reduce the barriers to change. Instead of asking, â€œHow could I change someoneâ€™s mind?â€ they ask a different question: â€œWhy havenâ€™t they changed already? Whatâ€™s stopping them?â€

The Catalyst identifies the key barriers to change and how to mitigate them. Youâ€™ll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organizational culture and how activists ignite social movements, how substance abuse counselors get addicts to realize they have a problem, and how political canvassers change deeply rooted political beliefs.

This book is designed for anyone who wants to catalyze change. It provides a powerful way of thinking and a range of techniques that can lead to extraordinary results. Whether youâ€™re trying to change one person, transform an organization, or shift the way an entire industry does business, this book will teach you how to become a catalyst.
Country USA
Brand Simon & Schuster
Manufacturer Simon & Schuster
Binding Hardcover
ItemPartNumber 9781982108601
ReleaseDate 2020-03-10
UnitCount 1
Format Illustrated
EANs 9781982108601

Country	USA
Brand	Simon & Schuster
Manufacturer	Simon & Schuster
Binding	Hardcover
ItemPartNumber	9781982108601
ReleaseDate	2020-03-10
UnitCount	1
Format	Illustrated
EANs	9781982108601

The Catalyst: How to Change Anyone's Mind

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