The Compass of Pleasure: How Our Brains Make Fatty Foods,

The Compass of Pleasure: How Our Brains Make Fatty Foods, Orgasm, Exercise, Marijuana, Generosity, Vodka,Learning, and Gambling Feel So Good

From the New York Times bestselling author comes a "hugely entertaining" (NPR.org) look at vice and virtue through cutting-edge science
As he did in his award-winning book The Accidental Mind, David J. Lindenâ€”highly regarded neuroscientist, professor, and writerâ€”weaves empirical science with entertaining anecdotes to explain how the gamut of behaviors that give us a buzz actually operates. The Compass of Pleasure makes clear why drugs like nicotine and heroin are addictive while LSD is not, how fast food restaurants ensure that diners will eat more, why some people cannot resist the appeal of a new sexual encounter, and much more. Provocative and illuminating, this is a radically new and thorough look at the desires that define us.
Country USA
Brand Penguin Books
Manufacturer Penguin Publishing Group
Binding Paperback
ItemPartNumber YES5834149
Color Orange
ReleaseDate 2012-04-24
UnitCount 1
Format Illustrated
UPCs 884330403652
EANs 9780143120759

The Compass of Pleasure: How Our Brains Make Fatty Foods, Orgasm, Exercise, Marijuana, Generosity, Vodka,Learning, and Gambling Feel So Good