The Complete Idiot?s Guide® to Search Engine Optimization is a comprehensive, easy-to-use overview of how search engines work, and addresses techniques for basic website optimization, including analysis and ongoing maintenance of a site?s optimization, and how search engine marketing fits within a company?s overall online marketing plan.
·More than 90% of all online users employ search engines to find what they are looking for on the Internet ·A study from IMT Strategies demonstrates that a company?s presence on relevant search engines is the most important medium for maintaining high brand awareness?more important than print media, radio, or TV commercials
Most Helpful Customer Reviews
"The more pages that link to a page, the higher that page's PageRank - and the higher it will appear in the search results." ~ pg. 11
If you are looking for one book on Search Engine Optimization (SEO), make it this one! This is the most comprehensive book on the subject I've ever read. Michael Miller knows what he is talking about and he answers the following questions:
What are search engines looking for? How do you improve your search ranking? Is your site ready for the mobile search revolution? What will decrease my site ranking?
Before reading this excellent book I had no idea that website page titles were so important. I also didn't realize how unimportant some meta tags can be to Google. So Michael Miller really helps you decide what is ultimately the most important improvement you can make to your website. He gives you the best information possible to help your site reach new heights.
Being a novice at this, I learned a lot. I created a website some time ago and I had no idea what terms such as -Metatag meant and where go. Mr. miller writes for an idiot like me. It was not over my head. I shut down that website I had created. Now I think I'll try again. ajofan
Still learning but so far great information on the subject! Great author of SEO and how to optimise websites !
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