The Content Machine: Towards a Theory of Publishing from the

The Content Machine: Towards a Theory of Publishing from the Printing Press to the Digital Network (Anthem Publishing Studies)

This ground-breaking study, the first of its kind, outlines a theory of publishing that allows publishing houses to focus on their core competencies in times of crisis. Tracing the history of publishing from the press works of fifteenth-century Germany to twenty-first-century Silicon Valley, via Venice, Beijing, Paris and London, and fusing media theory and business experience, â€˜The Content Machineâ€™ offers a new understanding of content, publishing and technology, and defiantly answers those who contend that publishing has no future in a digital age.
Country USA
Brand Anthem Press
Manufacturer Anthem Press
Binding Paperback
ItemPartNumber 9780857281111
ReleaseDate 2013-10-01
UnitCount 1
EANs 9780857281111

The Content Machine: Towards a Theory of Publishing from the Printing Press to the Digital Network (Anthem Publishing Studies)