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Books > Business & Money > Economics > 0140287949
  1. The Creative Economy: How People Make Money From Ideas
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  2. The Creative Economy: How People Make Money From Ideas

    Delivery: 10-20 Working Days
    Price R533.00

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But how do you turn creativity into money – cash, capital and profit? It is not just having a bright idea that counts – it's what you do with it.

John Howkins, a leading expert on creative business, shows us what creativity really is, gives the hard data on its global turnover ($2.2 trillion a year) and outlines the key rules for success.

The rules include:

  • Invent yourself. Be unique
  • Own your ideas. Understand copyright and patents
  • Know when to work alone, and when in a group
  • Learn endlessly. Borrow, reinvent and recycle
  • Exploit fame and celebrity
  • Know when to break the rules

Whether in film or fashion, software or shoes, by focusing on our individual talents we can all make creativity pay.

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John Howkins
Penguin Global
Penguin Global
Penguin Global
Penguin Global
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