LiveZilla Live Chat Software
Register/Login Login Contact UsContacts BlogBlog
Cart Items : 0 | Cart Total : R0
Books > Business & Money > Economics > 0140287949
  1. The Creative Economy: How People Make Money From Ideas
    Image(s) provided for illustrative purposes and may differ from the actual product
  2. The Creative Economy: How People Make Money From Ideas

    Delivery: 10-20 Working Days
    Price R735.00

Additional Information

But how do you turn creativity into money – cash, capital and profit? It is not just having a bright idea that counts – it's what you do with it.

John Howkins, a leading expert on creative business, shows us what creativity really is, gives the hard data on its global turnover ($2.2 trillion a year) and outlines the key rules for success.

The rules include:

  • Invent yourself. Be unique
  • Own your ideas. Understand copyright and patents
  • Know when to work alone, and when in a group
  • Learn endlessly. Borrow, reinvent and recycle
  • Exploit fame and celebrity
  • Know when to break the rules

Whether in film or fashion, software or shoes, by focusing on our individual talents we can all make creativity pay.

Similar Products

The Rise of the Creative Class--Revisited: Revised and ExpandedDisrupted: My Misadventure in the Start-Up BubbleWho's Your City?: How the Creative Economy Is Making Where to Live the Most Important Decision of Your LifeRewriting: How To Do Things With TextsCreative Ecologies: Where Thinking is a Proper JobThe Rise of the Creative Class--Revisited: 10th Anniversary Edition--Revised and ExpandedCreative IndustriesThe Fourth Industrial Revolution

John Howkins
Penguin Global
Penguin Global
Penguin Global
Penguin Global
Please Note

The authorised South African distributor of this product is under no obligation to honour the manufacture's guarantees/warranties or to provide after-sales service.

Please note that this item is imported from the USA, and is designed to be used in the USA. In addition, if the unit is powered it will come with a US plug and an adapter/transformer may be required. Please click here for more information on power requirements, or check with us if you are unsure or need any assistance!

Please also note that certain items cannot be imported, these include Alcohol, Animals, Flammable Materials, Currency, Food, Furs, Chemicals, Explosives, Medications, Plants, Seeds, Supplements, Pressurized Cans, Tactical Equipment, Vitamins, Weaponry and Weaponry Accessories. In these cases, the item and information is displayed for reference purposes only. If you are not sure if we are permitted to bring an item, please send us an e-mail with a link to the item to confirm.

Please also ensure that you are ordering the correct item for your particular application as returns to the USA are costly. Product reviews are also provided for most of our items, which can give you a good idea for possible things to look out for and the quality of the item. By clicking Add to Cart, you are confirming that the item is correct and you accept the conditions listed here.