The Do-It-Yourself Lobotomy: Open Your Mind to Greater

The Do-It-Yourself Lobotomy: Open Your Mind to Greater Creative Thinking

An Adweek Book
Master the techniques that top companies use to spark creativity
In today's business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy. Creative leader of advertising Tom Monahan offers a fresh look at the subject, providing hard and fast methods for freeing the mind and inspiring active creativity in oneself and others. His 180-degree Thinking(TM), 100 MPH Method, and other techniques he employs in his creative consulting practice are easy-to-use strategies for unleashing new ideas and facilitating creative product development, advertising, and marketing plans. This book has the added benefit of Monahan's experience of using these methods at A-list client companies.
Country USA
Brand Wiley
Manufacturer Wiley
Binding Hardcover
ItemPartNumber YES281933
Color Grey
UnitCount 1
EANs 9780471417422
ReleaseDate 0000-00-00

The Do-It-Yourself Lobotomy: Open Your Mind to Greater Creative Thinking