The Economics and Financing of Media Companies: Second Edition

The Economics and Financing of Media Companies: Second Edition

In this updated and expanded edition of the acclaimed Economics and Financing of Media Companies, leading economist and media specialist Robert G. Picard employs business concepts and analyses to explore the operations and activities of media firms and the forces and issues affecting them.Picard has added new examples and new data, and he covers such emerging areas as the economics of digital media. Using contemporary examples from American and global media companies, the book contains a wealth of information, including useful charts and tables, important for both those who work in and study media industries. It goes beyond simplistic explanations to show how various internal and external forces direct and constrain decisions in media firms and the implications of the forces on the type of media and content offered today.

Country	USA
Author	Robert G. Picard
Binding	Paperback
Brand	Brand: Fordham University Press
EAN	9780823232574
Edition	2nd ed.
Feature	Used Book in Good Condition
ISBN	0823232573
Label	Fordham University Press
Manufacturer	Fordham University Press
NumberOfItems	1
NumberOfPages	270
PublicationDate	2011-06-01
Publisher	Fordham University Press
ReleaseDate	2010-10-23
Studio	Fordham University Press

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