The End of Advertising: Why It Had to Die, and the Creative

The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come

A recovering Mad Man throws down the ultimate challenge to his profession: Innovate or die.

The ad apocalypse is upon us. Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads. This $600 billion industry is now careening toward outright extinction, after having taken for granted a captive audience for too long, leading to lazy, overabundant, and frankly annoying ads. Make no mistake, Madison Avenue: Traditional advertising, as we know it, is over. In this short, controversial manifesto, Andrew Essex offers both a wake-up call and a road map to the future.

In The End of Advertising, Essex gives a brief and pungent history of the rise and fall of Adlandâ€”a story populated by snake-oil salesmen, slicksters, and search-engine optimizers. But his book is no eulogy. Instead, he boldly challenges global marketers to innovate their way to a better ad-free future. With trenchant wit and razor-sharp insights, he presents an essential new vision of where the smart businesses could be headedâ€”a broad playing field where ambitious marketing campaigns provide utility, services, gifts, patronage of the arts, and even blockbuster entertainment. In this utopian landscape, ads could become so enticing that people would payâ€”yes, payâ€”to see them.

Praise for The End of Advertising

â€œNew York media types arenâ€™t quick to pass up a party, even one celebrating a book that predicts their demise. . . . The future of marketing will need to rely on creative, innovative models, Mr. Essex wrote, pointing to The Lego Movie and New Yorkâ€™s Citi Bike bicycle-share program as promising examples.â€â€”The New York Times

â€œA rabble-rousing indictment of the ad industry from one of its own. Essex predicts that success will depend less on the ability to annoy and more on the capacity to create and entertain.â€â€”Adam Grant, New York Times bestselling author of Originals and Give and Take

â€œFresh and timely,Â The End of AdvertisingÂ is an eye-opening take on the current media landscape. And along with it, Essex provides a road map for how brands can reinvent themselves and navigate this new world.â€â€”Arianna Huffington

â€œIn this dynamic little book, Essex challenges brandsâ€”even those of us who pride ourselves on thinking outside the boxâ€”to think bigger still. Heâ€™s got me thinking.â€â€”Neil Blumenthal, co-founder of Warby Parker

â€œMandatory reading for anyone who wants to get a message across in this age of authenticity.â€â€”Alexis Ohanian, co-founder, Reddit
Country USA
Brand Random House Books for Young Readers
Manufacturer Random House
Binding Hardcover
ItemPartNumber 27056215
Color Multicolor
ReleaseDate 2017-06-13
UnitCount 1
EANs 9780399588518

Country	USA
Brand	Random House Books for Young Readers
Manufacturer	Random House
Binding	Hardcover
ItemPartNumber	27056215
Color	Multicolor
ReleaseDate	2017-06-13
UnitCount	1
EANs	9780399588518

The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come

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