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  1. The Event Marketing Handbook: Beyond Logistics & Planning
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  2. The Event Marketing Handbook: Beyond Logistics & Planning

    [1477468188]
    Delivery: 10-20 Working Days
    Customer Ratings (22 reviews)
    Price R548.00

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Additional Information

Event marketing is big business: U.S. corporations invest more than $300 billion a year in every kind of event-from webinars, tradeshows, product launches, and golf hospitality functions, to user groups and customer conferences. In The Event Marketing Handbook, industry expert Allison Saget shows marketing professionals how to maximize return on investment for the dollars their companies spend on events. She believes that event marketing is a strategic, dynamic discipline linked to a firm's business objectives and sales goals. The key, according to Saget, is a great BLT-Brand Recognition, Lead generation, and Thought Leadership. In this A-to-Z guide, Saget shows professionals how to drive results through integrated marketing activities, such as advertising, direct mail, and public relations. She also answers crucial questions like: "How do I reach my target audiences?" "Why and when should we use celebrities at our events?" and "How do I plan a press and analyst program within an event?" Packed with case studies, planning templates, sample time frames, event programs, and names of associations, The Event Marketing Handbook is designed for every marketer who wants to think strategically, remember the fundamentals, plan carefully, and achieve results. Beginners and seasoned veterans alike should own this book. Highlights In The Event Marketing Handbook, readers will discover: •An end-to-end process, from planning through measurement •Cautionary advice to help them avoid pitfalls and problems •Myriad tricks of the trade from industry insiders, such as event producers, management companies, exhibit houses, and event moguls.

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Specifications

Country
USA
Author
Allison Saget
Binding
Paperback
EAN
9781477468180
ISBN
1477468188
Label
CreateSpace Independent Publishing Platform
Manufacturer
CreateSpace Independent Publishing Platform
NumberOfItems
1
NumberOfPages
320
PublicationDate
2012-08-11
Publisher
CreateSpace Independent Publishing Platform
Studio
CreateSpace Independent Publishing Platform
Most Helpful Customer Reviews

I thought this was a book about how to market "your event". It's actually a book on how to market your business "at an event", like a trade show. I read about 30 pages then returned it when I realized my mistake. If you are looking for a book on how to have a great booth and make contacts and sales leads at tradeshow-style, this is for you. If you put on events and are looking for insights into ways to better market them, this is not the book you're looking for.
If you are in charge of an event from the small half-day seminar to the week-long trade show you know you have to do your marketing right or it just won't be a success. This book focuses on the marketing aspect of such events and is packed with lots of creative ideas. The author even includes several excellent templates you can use to help organize your event and keep you focused on the goal. The last chapters bring all the information from the first part of the book together into a cohesive unit. Some of the areas covered include dealing with vendors, budgets, schedules, and even the details of various seating arrangements. If you are putting on an event, even if you have done it successfully before, you will find a lot of useful information in the pages of The Event Marketing Handbook and it is highly recommended to everyone both new and experienced.
Finally a book has arrived that creates semblance and understanding to effective event marketing for companies in need. I stumbled upon Allison Saget's Event Marketing Handbook during a recent search online. I was responsible for coordinating our first major event and being a start-up company we could finally honor our founding 500 businesses for their support. The success of this event was imperative. Our congressman arrived and cut the red ribbon. Using all the templates and tools from the Event Marketing Handbook, I was congratulated by the President of the company for my insight and ability to follow through with a task, that was considered unparralled to anything else we have done thus far. I highly recommend this book for any company that wishes to create the best event EVER!
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