The Fashion Designer Survival Guide, Revised and Expanded

The Fashion Designer Survival Guide, Revised and Expanded Edition: Start and Run Your Own Fashion Business
Mary Gehlhar, author, industry authority, and consultant to hundreds of designers, includingÂ Zac Posen, Twinkle by Wenlan, Rebecca Taylor, and Cloak, gives readers behind-the-scenes insights and essential business information on creating and sustaining a successful career as an independent designer.

With advice from fashion luminaries including Donna Karan, Tommy Hilfiger, Cynthia Rowley, Diane von Furstenberg, Richard Tyler, and top executives from Saks Fifth Avenue and Barneys New York, this fully updated and revised edition of The Fashion Designer Survival Guide addresses the latest trends in apparel and accessories, the newest designers, an updated introduction, and a new foreword byÂ Diane von Furstenberg, Designer and President of the Council of Fashion Designers of America (CFDA).

The Fashion Designer Survival Guide provides the necessary tools to get a fashion line or label up and moving on the right track, including:
- How to create a viable business plan
- Figuring out how much money you need, where and how to get it, and how to make it last, including the latest on private equity
- The best sources for fabric and materials
- Navigating the pitfalls of production both at home and abroad
- Marketing, branding, and getting the product into the stores and into the customerâ€™s closets
- Romancing the press, dressing celebrities, and creative publicity techniques
- Producing a runway show that will get results
Country USA
Brand Kaplan
Manufacturer Kaplan Test Prep
Binding Paperback
ItemPartNumber 9781427797100
ReleaseDate 2008-07-01
UnitCount 1
EANs 8601200553741

Country	USA
Brand	Kaplan
Manufacturer	Kaplan Test Prep
Binding	Paperback
ItemPartNumber	9781427797100
ReleaseDate	2008-07-01
UnitCount	1
EANs	8601200553741

The Fashion Designer Survival Guide, Revised and Expanded Edition: Start and Run Your Own Fashion Business

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