Flower arranging has never been simpler or more enticing. The women behind Studio Choo, the hottest floral design studio in the country, have created a flower-arranging bible for today's aesthetic. Filled with an array of stunning, easy-to-find flowers, it features 400 photos, more than 40 step-by-step instructions, and useful tips throughout.
The arrangements run the gamut of styles and techniques: some are wild and some are structured; some are time-intensive and some are astonishingly simple. Each one is paired with a "flower recipe"; ingredients lists specify the type and quantity of blooms needed; clear instructions detail each step; and hundreds of photos show how to place every stem. Readers will learn how to work with a single variety of flower to great effect, and to create vases overflowing with layered blooms. To top it off, the book is packed with ideas for unexpected vessels, seasonal buying guides, a source directory, a flower care primer, and all the design techniques readers need to know.
Alethea Harampolis and Jill Rizzo are the founders of Studio Choo, a San Francisco-based floral design studio that serves up fresh, wild, and sophisticated flower arrangements for any occasion. Their work has been featured in publications such as Sunset, Food & Wine, and Veranda and in the blog Design*Sponge.
Most Helpful Customer Reviews
I've been interested in floral arranging for some months now, but haven't found the right book that would teach me all the romantic arrangements I've been seeing from florists like Amy Merrick and others. I know I won't be like the pro's, but this book has given me the foundation and confidence I needed for my work as a photographer who gets inspired by towers. I've tried one of the step-by-step recipes with different flowers, as i can't get a hold of all the ones featured, and the arrangement I created made me very pleased as it was WAY better then anything I've done in the past. This books isn't for everyone, but if you're looking for a good floral arranging book this is the one to get!
I LOVE this book, like a old friend.
1. Everything is numbered the steps and the recipes themselves. For instance: Recipe 3 Special Occasion, Step 1. Makes things move so much faster when you don't have to skim a paragraph to find where you were when interrupted. I do this myself with my baking recipes- I put tasks in numerical order.
2. So easy to follow. It's like flower arranging for dummies but without the stupid title. For instance this is the 1st task of a Recipe is "place the maple branch on the right side of the pitcher so that the leaves hang over the rim." See? I dare you try to find a way to do that wrong.
3. It looks nice so you can leave it out. I, personally, do not like ugly things laying out or even using them. Maybe I'm picky-but imagine this look on a side table versus "Whatever for Dummies" with its bright yellow and black colors.
This book is a revelation! Studio Choo produces the most stunning floral arrangements, so I figured that this book would be beautiful and inspiring. It certainly is, but it also turns out to be a clearly presented how-to on putting together a stunning arrangement quite easily. It also offers key lessons on how to emulate their style - rustic, elegant, whimsical - to produce your own original creations. In addition to offering instructions on how to replicate the specific arrangements they feature, it gives you (or me, at least) a new understanding about proportion and composition that is very easy to pick up. I ran out into my yard after reading through part of the book and clipped various plants I hadn't known what to do with in the past. I used the new ideas I'd learned to throw together something that was dramatic and lovely. And these were all pretty pedestrian plants! This is to flower arranging what Alice Waters' Art of Simple Food is to cooking. Simple tips that lead...
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