The Game-Changer: How You Can Drive Revenue and Profit Growth

The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation

How you can increase and sustain organic revenue and profit growth . . . whether youâ€™re running an entire company or in your first management job.

Over the past seven years, Procter & Gamble has tripled profits; significantly improved organic revenue growth, cash flow, and operating margins; and averaged earnings per share growth of 12 percent. How? A. G. Lafley and his leadership team have integrated innovation into everything P&G does and created new customers and new markets.

Through eye-opening stories A. G. Lafley and Ram Charan show how P&G and companies such as Honeywell, Nokia, LEGO, GE, HP, and DuPont have become game-changers. Their inspiring lessons can help you learn how to:

â€¢ Make consumers and customers the boss, not the CEO or the management team
â€¢ Innovate to grow a mature business
â€¢ Develop higher growth, higher margin businesses
â€¢ Create new customers and new markets
â€¢ Revitalize a business model
â€¢ Reach outside your own business and tap into the abundant brainpower and creativity of the world
â€¢ Integrate innovation into the mainstream of your managerial decision making
â€¢ Manage risk
â€¢ Become a leader of innovation

We live in a world of unprecedented change, increasing global competitiveness, and the very real threat of commoditization. Innovation in this world is the best way to winâ€”arguably the only way to really win. Innovation is not a separate, discrete activity but the job of everyone in a leadership position and the integral, central driving force for any business that wants to grow organically and succeed on a sustained basis.

This is a game-changing book that helps you redefine your leadership and improve your management game.
Country USA
Brand Crown Business
Manufacturer Crown Business
Binding Hardcover
ItemPartNumber 9780307381736
ReleaseDate 2008-04-08
UnitCount 2
EANs 9780307381736

Country	USA
Brand	Crown Business
Manufacturer	Crown Business
Binding	Hardcover
ItemPartNumber	9780307381736
ReleaseDate	2008-04-08
UnitCount	2
EANs	9780307381736

The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation

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