From Richard Florida, author of the bestselling books The Rise of the Creative Class and Who’s Your City?, comes a book that frames the economic meltdown of 2008–09 not as a crisis but as an opportunity to “reset.” In doing so, he paints a fascinating picture of what our economy, society, and geography will look like—of how we will work and live—in the future.
Most Helpful Customer Reviews
Where some doom-sayers fret over our future, Florida is comfortable here dissecting the lessons of the past. His pithy pop-pundit style draws you in and makes it easy to visualize the comparison-contrast between our current economic situation and previous Panics and Depressions. His pithy pop-pundit style also leaves me wondering if there's that much more said than in the original magazine article. All in all, as with Florida's earlier efforts, this is a book I wish I had written.
This book illuminates the difficulty for our economy. "The rich get richer and the poor get poorer". The gap between the CEO of a company's pay and the person generating the income via work - creating software, answering phone calls - i.e. customer service, or making a product (i.e. a car) become a larger multiple every year! The story of Henry Ford who increased the daily wage of a line worker making a model T from $1 per day to $5 per day and hence the line worker could buy a car speaks volumes. Look at the CEOs salary and benefits (yes, stock options, free rides on the company jet for personal travel, plus standard items like health benefits) and the divide that into the CEOs and one gets the multiple [in many companies this can be a very well guarded secret!]. This book is clear on the choices that could be made as they were made in the US economy twice before.
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