The Growth Gears: Using A Market-Based Framework To Drive Business Success

WHY DO THE BEST RUN COMPANIES
OFTEN HAVE THE HARDEST TIME GROWING?
Are you running a highly successful company that just doesn’t seem to be growing?
You may be so operationally focused that you’ve ignored one of the most important
aspects of an expanding business―working from a market-based perspective. In The
Growth Gears, Art Saxby and Pete Hayes share their linear method of transforming
into a market-focused organization.
This book provides a simple framework as well as tools and action steps for identifying
and adding these “gears” to give your company a set of repeatable behaviors and
processes to fully capitalize on your market potential. Pete and Art bring their years of
executive marketing experience, and their years of building a national management
consulting firm, to lead you from insight to strategy to execution. In these pages, you
will learn how to:
• Determine if your business is operationally oriented or market oriented
• Identify opportunities for business growth
• Understand why marketing execution is sometimes not effective
• Assure ongoing market relevance
• Increase the returns on your marketing programs
Align your organization and your employees behind your market-focused initiatives to
lead your organization to new levels of growth!