The Growth Strategies of Hotel Chains

The Growth Strategies of Hotel Chains
- Used Book in Good Condition
How did Accor, Cendant, Choice Hotels International, Marriott, and Hilton become the largest hotel chains in the worldÂ—and what strategies will they use to continue their growth?

This first-of-its-kind textbook presents a balanced overview of the theory and practice of hotel chainsâ€™ growth strategies. It explains in-depth how and why the largest worldwide hotel chains achieved dominant international status and shows how to forecast future developments. Authentic international examples in every chapter bring theoretical concepts into sharp focus.

The Growth Strategies of Hotel Chains: Best Practices by Leading Companies is comprised of thirteen chapters, each divided into two parts. The first part sets forth the theory behind an important aspect of growth strategy. The second part of each chapter brings these theoretical arguments to life with specific case examples. For example, in the chapter on franchising, the ten largest hotel franchise businesses in the world are discussed in detailÂ—including their actual fees and how they function, with helpful commentary on each. This format, designed with educatorsâ€™ needs in mind, is consistent throughout the text. Charts, tables, and figures make complex information easy to access and understand.

The Growth Strategies of Hotel Chains: Best Practices by Leading Companies examines:
- the question of diversification vs. specialization
- vertical, horizontal, and diagonal integration
- acquisitions, mergers, and strategic alliances
- franchise contracts, management contracts, leaseholds, and ownership
- branding and globalization
- why European chains usually expand via property acquisitions and rentals while most American chains prefer management contracts and franchising
Packed with information yet written in language that students and hospitality executives can understand, this unique, comprehensive textbook deserves a place in every teaching/training/professional library.
Country USA
Brand Routledge
Manufacturer Routledge
Binding Paperback
ReleaseDate 2006-01-27
UnitCount 1
Format Illustrated
EANs 9780789026644

Country	USA
Brand	Routledge
Manufacturer	Routledge
Binding	Paperback
ReleaseDate	2006-01-27
UnitCount	1
Format	Illustrated
EANs	9780789026644

The Growth Strategies of Hotel Chains

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