The Guerrilla Marketing Handbook

The Guerrilla Marketing Handbook

This book will guide marketers into the world of positioning and selling products and services. The authors lead the reader step by step through the process of developing a marketing campaign. They offer detailed descriptions of more than a hundred marketing tools from contests to affinity programs, from direct mail to billboard advertising. Anecdotes, graphics, and rules of thumb are also included.
Country USA
Brand Mariner
Manufacturer Mariner Books
Binding Paperback
PartNumber 0395700132_Good
Height 10
Length 8.25
Weight 2.05
Width 1.25
NumberOfItems 1
ReleaseDate 0000-00-00

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