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Books > Politics & Social Sciences > Social Sciences > Communication & Media Studies > 144261269X
  1. The Gutenberg Galaxy
    The Gutenberg Galaxy
    The Gutenberg Galaxy
    The Gutenberg Galaxy
    Image(s) provided for illustrative purposes and may differ from the actual product
  2. The Gutenberg Galaxy

    [144261269X]
    Delivery: 10-20 Working Days
    Price R965.00

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Additional Information

The Gutenberg Galaxy catapulted Marshall McLuhan to fame as a media theorist and, in time, a new media prognosticator. Fifty years after its initial publication, this landmark text is more significant than ever before.

Readers will be amazed by McLuhan’s prescience, unmatched by anyone since, predicting as he did the dramatic technological innovations that have fundamentally changed how we communicate. The Gutenberg Galaxy foresaw the networked, compressed ‘global village’ that would emerge in the late-twentieth and twenty-first centuries — despite having been written when black-and-white television was ubiquitous.

This new edition of The Gutenberg Galaxy celebrates both the centennial of McLuhan’s birth and the fifty-year anniversary of the book’s publication. A new interior design updates The Gutenberg Galaxy for twenty-first-century readers, while honouring the innovative, avant-garde spirit of the original. This edition also includes new introductory essays that illuminate McLuhan’s lasting effect on a variety of scholarly fields and popular culture.

A must-read for those who inhabit today’s global village, The Gutenberg Galaxy is an indispensable road map for our evolving communication landscape.

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Specifications

Country
USA
Author
Marshall McLuhan
Binding
Paperback
Brand
University of Toronto Press
EAN
9781442612693
Edition
1
Feature
University of Toronto Press
ISBN
144261269X
IsEligibleForTradeIn
1
Label
University of Toronto Press, Scholarly Publishing Division
Manufacturer
University of Toronto Press, Scholarly Publishing Division
NumberOfItems
1
NumberOfPages
336
PublicationDate
2011-07-31
Publisher
University of Toronto Press, Scholarly Publishing Division
Studio
University of Toronto Press, Scholarly Publishing Division
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