The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail (Management of Innovation and Change)

The Innovator's Solution: Creating and Sustaining Successful Growth

Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)

The Innovator's DNA: Mastering the Five Skills of Disruptive Innovators

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

Competing Against Luck: The Story of Innovation and Customer Choice

How Will You Measure Your Life?

The Prosperity Paradox: How Innovation Can Lift Nations Out of Poverty

Zero to One: Notes on Startups, or How to Build the Future

Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer)

Hooked: How to Build Habit-Forming Products