The Invisible Brand: Marketing in the Age of Automation, Big

The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning

Marketers are harnessing the enormous power of AI to drive unprecedented resultsÂ

The world of marketing is undergoing major change. Sophisticated algorithms can test billions of marketing messages and measure results, and shift the weight of campaignsâ€•all in real time. Whatâ€™s next? A complete transformation of marketing as we know it, where machines themselves design and implement customized advertising tactics at virtually every point of digital contact.

The Invisible Brand provides an in-depth exploration of the risks and rewards of this epochal shiftâ€•while delivering the information and insight you need to stay ahead of the game.Â

Renowned technologist William Ammerman draws from his decades of experience at the forefront of digital marketing to provide a roadmap to our data-driven future. Youâ€™ll learn how data and AI will forge a new level of persuasiveness and influence for reshaping consumersâ€™ buying decisions. Youâ€™ll understand the technology behind these changes and see how it is already at work in digital assistants, recommendation engines and digital advertising. And youâ€™ll find unmatched insight into how to harness the power of artificial intelligence for maximum results.

As we enter the age of mass customization of messaging, power and influence will go to those who know the consumer best. Whether you are a marketing executive or concerned citizen, The Invisible Brand provides everything you need to understand how brands are harnessing the extraordinary amounts of data at their disposalâ€•and capitalizing on it with AI.
Country USA
Brand McGraw-Hill Education
Manufacturer McGraw Hill
Binding Hardcover
ItemPartNumber 34805340
ReleaseDate 2019-06-14
UnitCount 1
Format Illustrated
EANs 9781260441253

Country	USA
Brand	McGraw-Hill Education
Manufacturer	McGraw Hill
Binding	Hardcover
ItemPartNumber	34805340
ReleaseDate	2019-06-14
UnitCount	1
Format	Illustrated
EANs	9781260441253

The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning

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