The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer)
Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
Leading the Starbucks Way: 5 Principles for Connecting with Your Customers, Your Products and Your People
The Entrepreneur's Guide to Customer Development: A cheat sheet to The Four Steps to the Epiphany