The Map of Innovation: Creating Something Out of Nothing

The Map of Innovation: Creating Something Out of Nothing

How did Kevin Oâ€™Connor help create DoubleClick, the innovative marketing technology company...two software companies...dozens of products...and now the â€œdisappearingâ€ DVD, a product that will turn the home video market on its head?

Sheer brilliance? While Oâ€™Connor is very smart indeed, he credits his success to applying Thomas Edisonâ€™s famous saying that â€œgenius is one percent inspiration and ninety-nine percent perspiration.â€ In other words, the breakthrough product or service that is the result of sheer genius alone is the exception.

Great ideas that form the basis of new companies or that can make a hero of someone toiling in the corporate world are within reach of us all.

â€œBut wait,â€ says Oâ€™Connor, â€œideas are cheap.â€ Just as important is doing something with themâ€”a process that will turn the best ideas into something that people need. In other words, Oâ€™Connor argues convincingly, innovation can be systematically forced.

The Map of Innovation is Oâ€™Connorâ€™s step-by-step approach to devising lucrative new products and services and bringing them to market, through a process that has proven itself time and again in many different industries. Too often, people trying to innovate focus on things that donâ€™t matter or waste their time trying to find answers to questions that canâ€™t be answered. Oâ€™Connor shows why the map of innovation centers on getting right the five make-or-break fundamentals: creating a large number of viable ideas; picking the right idea to pursue; creating a highly focused strategy to bring the idea to market; getting the money to fund the strategy; and hiring the best people. With Kevin Oâ€™Connor, the proof of the value of methodical innovation is in the pudding. He helped start companies that have employed thousands of people and created billions in shareholder value.

Anyone can get lucky once, but for success to strike three times and to include many successful products, there has to be a method and map, and any company, big or small, working on any product or service can benefit from Oâ€™Connorâ€™s time-tested tactics.

Country	USA
Binding	Hardcover
Brand	Brand: Crown Business
EAN	9781400048311
Edition	1
Feature	Used Book in Good Condition
ISBN	1400048311
Label	Crown Business
Manufacturer	Crown Business
NumberOfItems	1
NumberOfPages	240
PublicationDate	2003-08-12
Publisher	Crown Business
ReleaseDate	2003-08-12
Studio	Crown Business

The Map of Innovation: Creating Something Out of Nothing

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