☰

Business & Money

Management & Leadership

Systems & Planning

The Meaningful Brand: How Strong Brands Make More Money

R 792

or 4 x payments of R198.00 with Payflex

Payflex

Availability: Currently in Stock

Delivery: 10-20 working days

The Meaningful Brand: How Strong Brands Make More Money

Instilling brand loyalty among consumers is the key to long-term success, and requires focusing on meaningful differentiation: functional, emotional, or societal. Supported by data analyses, case studies and interviews, The Meaningful Brand explores the four components of a distinguished brand: purpose, delivery, resonance, and difference.

Country	USA
Author	N. Hollis
Binding	Hardcover
EAN	9780230342262
Edition	2013
ISBN	0230342264
Label	Palgrave Macmillan
Manufacturer	Palgrave Macmillan
NumberOfItems	1
NumberOfPages	225
PublicationDate	2013-10-22
Publisher	Palgrave Macmillan
ReleaseDate	2013-10-22
Studio	Palgrave Macmillan

You might also like...

Brand Premium: How Smart Brands Make More Money

Grow: How Ideals Power Growth and Profit at the World's Greatest Companies

Grow: How Ideals Power Growth and Profit at the World's Greatest Companies

The Big Lie: . . . or interpreting your global customer’s inner life for profit

The Big Lie: . . . or interpreting your global customer’s inner life for profit

Customer CEO: How to Profit from the Power of Your Customers

Customer CEO: How to Profit from the Power of Your Customers