Framework for Marketing Management, A (4th Edition)
In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload.
| Country | USA |
| Manufacturer | McGraw-Hill Education |
| Binding | Paperback |
| UnitCount | 1 |
| EANs | 9780070653283 |
| ReleaseDate | 0000-00-00 |