The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers

Marketing Management (14th Edition)

The Social Media Strategist: Build a Successful Program from the Inside Out (Management & Leadership)

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business

Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization (Que Biz-Tech)

Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web

Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing

Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity

Managing Change: Cases and Concepts (Irwin Management)