The PDMA Handbook of New Product Development

Design Thinking: New Product Development Essentials from the PDMA

Negotiation Genius: How to Overcome Obstacles and Achieve Brilliant Results at the Bargaining Table and Beyond

Winning at New Products: Creating Value Through Innovation

Strategize: Product Strategy and Product Roadmap Practices for the Digital Age

The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback

Simplify: How the Best Businesses in the World Succeed

New Product Development For Dummies

Getting Past No: Negotiating in Difficult Situations

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

The Four Steps to the Epiphany