"...the dominant paradigm for managing product development is wrong. Not just a little wrong, but wrong to its very core." So begins Reinertsen in his meticulous examination of today's product development practices. He carefully explains why invisible and unmanaged queues are the underlying root cause of poor product development performance. He shows why these queues form and how they undermine the speed, quality, and efficiency in product development.
Then, he provides a roadmap for changing this. The book provides a well-organized set of 175 underlying principles in eight major areas. He shows you practical methods to:
Improve economic decisions
Reduce batch size
Apply WIP constraints
Manage flows in the presence of variability
The Principles of Product Development Flow will forever change the way you think about product development. Reinertsen starts with the ideas of lean manufacturing but goes far beyond them, drawing upon ideas from telecommunications networks, transportation systems, computer operating systems and military doctrine. He combines a lucid explanation of the science behind flow with a rich set of practical approaches. This is another landmark book by one of the foremost experts on product development.
Donald G. Reinertsen
Brand: Celeritas Publishing
Used Book in Good Condition
Most Helpful Customer Reviews
I won't repeat what others have said except that this new standard on lean product and software development challenges orthodox thinking on every side and is required reading. It's fairly technical and not an easy read but well worth the effort.
For the traditionalist, add to cart if you want to learn:
- Why prioritizing work "on the basis of project profitability measures like return on investment (ROI)" is a mistake - Why we should manage queues instead of timelines - Why "trying to estimate the amount of work in queue" is a waste of time - Why our focus on efficiency, capacity utilization, and preventing and correcting deviations from the plan "are fundamentally wrong" - Why "systematic top-down design of the entire system" is risky - Why bottom-up estimating is flawed - Why reducing defects may be costing us money - Why we should "watch the work product, not the worker" - Why rewarding specialization is a bad idea...
If you've ever wondered why agile or lean development techniques work, The Principles of Product Development Flow: Second Generation Lean Product Development by Donald G. Reinertsen is the book for you. It's quite simply the most advanced product development book you can buy.
For those who hunger for a rigorous approach to managing product development, Donald Reinertsen's book is epic. Myths are busted on practically every page, even myths that are associated with lean/agile. For example, take the lean dictum of working in small batches. I push this technique quite often, because traditional product development tends to work in batches that are much too large. Yet it's not correct to say that batch sizes should be as small as possible. Reinertsen explains how to calculate the optimal batch size from an economic point of view, math and all. It's wonderful to have an author take these sorts of questions seriously, instead of issuing yet another polemic.
I read a lot of books. This is the most important one I've read in 10 years.
Reinertsen synthesizes several tough subject areas: queuing, ToC, Lean, and Real Options. There's rigor here, but it's incredibly accessible and presented in a set of concise principles.
I've bought copies to hand out, and I'm promoting this as a way to put business, technology, and marketing all on the same page. If we can all talk about the cost of delay, then all kinds of emotion-based debate just evaporates.
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