The Retail Sales Bible: The Great Book of G.R.E.A.T. Selling

The Retail Sales Bible: The Great Book of G.R.E.A.T. Selling

Rick Segel and Matthew Hudson, PhD have simplified the retail selling process into a user-friendly book filled with concepts that are memorable, easy to master, easy to use and will become a part of the salespersonâ€™s persona almost immediately. In this book you will learn â€¢ The G.R.E.A.T. Selling System, which is an acronym for the 5 stages of selling â€¢ Greeting, Researching, Experimenting, Add-ons and Tethering a customer to the store â€¢ Ways to increase every sales associateâ€™s ATS, Average Transaction Size â€¢ Ways to increase every sales associateâ€™s UTS, Units Per Transaction â€¢ The greatest opening line ever written with proven results â€¢ The four words that increase a retailerâ€™s sales by 4 to 7 percent almost immediately â€¢ The five most powerful words that will engage the customer in conversation, learn the customerâ€™s true wants and needs and can establish trust instantly

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