☰

Business & Money

The Revenge of Analog: Real Things and Why They Matter

The Revenge of Analog: Real Things and Why They Matter

One of Michiko Kakutani's (New York Times) top ten books of 2016

A funny thing happened on the way to the digital utopia. We've begun to fall back in love with the very analog goods and ideas the tech gurus insisted that we no longer needed. Businesses that once looked outdated, from film photography to brick-and-mortar retail, are now springing with new life. Notebooks, records, and stationery have become cool again. Behold the Revenge of Analog.

David Sax has uncovered story after story of entrepreneurs, small business owners, and even big corporations who've found a market selling not apps or virtual solutions but real, tangible things. As e-books are supposedly remaking reading, independent bookstores have sprouted up across the country. As music allegedly migrates to the cloud, vinyl record sales have grown more than ten times over the past decade. Even the offices of tech giants like Google and Facebook increasingly rely on pen and paper to drive their brightest ideas.

Sax's work reveals a deep truth about how humans shop, interact, and even think. Blending psychology and observant wit with first-rate reportage, Sax shows the limited appeal of the purely digital life-and the robust future of the real world outside it.
Country USA
Brand PublicAffairs
Manufacturer PublicAffairs
Binding Hardcover
ItemPartNumber YES25497841
ReleaseDate 2016-11-08
UnitCount 1
EANs 9781610395717

You might also like...

The Book: A Cover-to-Cover Exploration of the Most Powerful Object of Our Time

The Book: A Cover-to-Cover Exploration of the Most Powerful Object of Our Time

The New Analog: Listening and Reconnecting in a Digital World

The New Analog: Listening and Reconnecting in a Digital World

Hit Makers: The Science of Popularity in an Age of Distraction

Hit Makers: The Science of Popularity in an Age of Distraction

No B.S. Guide to Powerful Presentations: The Ultimate No Holds Barred Plan to Sell Anything with Webinars, Online Media, Speeches, and Seminars

No B.S. Guide to Powerful Presentations: The Ultimate No Holds Barred Plan to Sell Anything with Webinars, Online Media, Speeches, and Seminars

Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked

Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked

Deep Work: Rules for Focused Success in a Distracted World

Deep Work: Rules for Focused Success in a Distracted World

Stationery Fever: From Paper Clips to Pencils and Everything In Between

Stationery Fever: From Paper Clips to Pencils and Everything In Between

The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future

The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future