The Search: How Google and Its Rivals Rewrote the Rules of

The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

What does the world want? According to John Battelle, a company that answers that questionâ€”in all its shades of meaningâ€”can unlock the most intractable riddles of business and arguably of human culture itself. And for the past few years, thatâ€™s exactly what Google has been doing.
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But The Search offers much more than the inside story of Googleâ€™s triumph. Itâ€™s a big-picture book about the past, present, and future of search technology and the enormous impact itâ€™s starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest.
Country USA
Brand Portfolio
Manufacturer Penguin Publishing Group
Binding Paperback
ItemPartNumber 9781591841418
Color White
ReleaseDate 2006-10-03
UnitCount 1
Format Illustrated
EANs 9781591841418

The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture