The Secrets of Big Business Innovation: An insider's guide to

The Secrets of Big Business Innovation: An insider's guide to delivering innovation, change and growth

Great companies thrive on innovation, but the day-to-day operations of corporate giants are designed to optimise the core business, drive efficiency and avoid risk. Yet these goals are the very opposite of the focus of innovation! In every big business, there are corporate entrepreneurs tasked with delivering innovation projects within this context. How can they overcome the challenges and drive successful innovation in their organisation? In this insider's guide, Dan Taylor has unique first-hand access to some of the world's most experienced and successful corporate entrepreneurs - from companies including Amazon, Barclays, British Airways, MasterCard, Philips, Procter & Gamble, Shell, Sky News, Tesco and Virgin. In more than 100 case study examples, these experts reveal the secrets that are the difference between success and failure in big business innovation. The expert accounts are presented within a framework that follows the lifecycle of an innovation project - establishing an innovation programme, delivering innovation projects and finally sustaining innovation into the future. Throughout, the focus is on key insights that will help innovators to avoid the obstacles and pitfalls that often occur in innovation projects. Important areas covered include: -- Purpose and goals -- Governance and leadership -- People, skills and culture -- Opportunity identification and selection -- Idea evolution and development -- Achieving scale -- Portfolio management This go-to guide is essential reading for anyone who wants to learn from the world's best and become a successful corporate innovator!
Country USA
Brand Harriman House
Manufacturer Harriman House
Binding Paperback
ItemPartNumber Refer to Sapnet.
ReleaseDate 2015-05-18
UnitCount 1
EANs 9780857194640

Country	USA
Brand	Harriman House
Manufacturer	Harriman House
Binding	Paperback
ItemPartNumber	Refer to Sapnet.
ReleaseDate	2015-05-18
UnitCount	1
EANs	9780857194640

The Secrets of Big Business Innovation: An insider's guide to delivering innovation, change and growth

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