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Books > Engineering & Transportation > Engineering > Reference > Patents & Inventions > 1935952846
  1. The Shark's Paintbrush: Biomimicry and How Nature is Inspiring Innovation
    The Shark's Paintbrush: Biomimicry and How Nature is Inspiring Innovation
    The Shark's Paintbrush: Biomimicry and How Nature is Inspiring Innovation
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  2. The Shark's Paintbrush: Biomimicry and How Nature is Inspiring Innovation

    Delivery: 10-20 Working Days
    Customer Ratings (19 reviews)
    Price R788.00

Additional Information

Why does the bumblebee have better aerodynamics than a 747? What structural design is shared by a tornado and a blood vessel?

Since the Industrial Revolution, manufacturers have built things by a process known as “heat, beat, and treat.” They use enormous amounts of energy to heat raw material, shape it with heavy machinery, and maintain its design, strength, and durability with toxic chemicals. Now, in a world of depleted natural resources, entrepreneurs and scientists are turning to nature to inspire future products that are more energy- and cost-efficient. Biomimicry, the science of employing nature to advance sustainable technology, is arguably one of the hottest new business concepts. At the center of this growing movement has been award-winning inventor and biomimetic entrepreneur Jay Harman.

In The Shark's Paintbrush, Harman introduces us to pioneering engineers in a wide array of businesses who are uncovering and copying nature’s hidden marvels. He shows business leaders and aspiring entrepreneurs how we can reconcile creating more powerful, lucrative technologies with maximizing sustainability. He injects a whole new vocabulary and way of thinking into the business sphere that speaks to both small start-ups and corporate giants.

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Jay Harman
Brand: White Cloud Press
Used Book in Good Condition
White Cloud Press
White Cloud Press
White Cloud Press
White Cloud Press
Most Helpful Customer Reviews

Not only is this a well-written, highly readable introduction to the wealth of innovations found in nature that would benefit our world, it's also one of the best overviews of the challenges of change dynamics within established industries. The sweep of the potential that understanding and application of the natural world's designs and approaches has for improving the effectiveness of many of our commercial/industrial designs and tools is astounding. How innovations are accepted and incorporated, however, is a long and winding road. Any and all aspiring entrepreneurs in the industrial space should read this, especially the last section of the book. Harman has captured the experience of entrepreneurs, whether they go the "self-financing/grants/angel" route, or venture capitalists. The writing style is unpretentious, clear, engaging, and any reader will gather take-aways of real significance.
As a layperson knowing nothing about biomimicry, I got this out at the library as I love to read about new things. Jay Harman takes you through learning something that ultimately is so simple yet complex with great examples and illustrations in the book. For someone interested in going "green" this is a great read on how we can accomplish that by making things more efficient using nature as guidance.
The Shark’s Paintbrush is an excellent read that intersperses insights from the world of design inspired by nature with stories of the natural world drawn from the authors personal experience. I found this personalization provided terrific context for why he is so passionate about biomimicry and bio-inspired design, bringing the ideas contained in it to life, as well as making the book particularly readable.

The book kicks off with a pretty comprehensive tour of what can be achieved from a biomimetic approach to problem solving, drawing on both 'classic' examples of biomimicry as well as sharing cutting edge examples that were completely new, to me at least. The section on fluid dynamics, and how nano and micro vortices can create quite surprising efficiencies in fluid and air flow was particularly fascinating, and started to finally hint at why a bumble can fly, when I believe classic calculations suggest that it is an aerodynamic impossibility. Sometimes... Read more
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