The Site Book : A Field Guide to Commercial Real Estate Evaluation (Mesa Professional Development Series)

In depth discussion of the major areas affecting a site evaluation including customer sources, usage patterns, demographic reports, day parts, linkages, drop-in features, physical surroundings, image, trade area, growth strategies, competition, and cannibalism.

A step-by-step guide through the site evaluation process using a unique site evaluation worksheet.

Strategies for measuring and weighting the relative importance of each site feature and calculating a final site score.

Practical tips for specific concepts and varying market conditions - such as opening a first destination in a new market, adding a second store, or backfilling in a saturated market.

Strategies for site selection in competitive markets where the best locations are in short supply.