The Strategy and Tactics of Pricing: New International Edition

Confessions of the Pricing Man: How Price Affects Everything

Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitabilit (paperback)

Negotiating with Backbone: Eight Sales Strategies to Defend Your Price and Value

Monetizing Innovation: How Smart Companies Design the Product Around the Price

Marketing 4.0: Moving from Traditional to Digital

To Sell Is Human: The Surprising Truth About Moving Others

Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table

Marketing Management

Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer)