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Books > Business & Money > Industries > Computers & Technology > 0071823972
  1. The Tech Entrepreneur's Survival Guide: How to Bootstrap Your Startup, Lead Through Tough Times, and Cash In for Success
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  2. The Tech Entrepreneur's Survival Guide: How to Bootstrap Your Startup, Lead Through Tough Times, and Cash In for Success

    Delivery: 10-20 Working Days
    Customer Ratings (11 reviews)
    Price R594.00

Additional Information

Most technology startups never make it to the funding stage, and only a small percentage of those that are venture-backed generate a positive return for their investors. An even smaller number of startup founders enjoy a truly prosperous exit.

Bernd Schoner cofounded his tech startup during the dot-com bust, navigated it through market crises and internal turmoil, brought it through the global financial meltdown intact, and eventually sold it to a multibillion-dollar, multinational public technology company.

In The Tech Entrepreneur's Survival Guide, Bernd shares what he learned and what he wished he knew at the time. He explains the major phases in a technology company's life cycle, helping entrepreneurs avoid common pitfalls and survive crises when they strike. He guides readers from the initial bootstrapping process through venture-capital financing and provides valuable advice on how to sell a technology company profitably--even in a challenging economic environment. Every chapter presents solutions to realworld issues that could otherwise have fatal consequences for a tech venture.

Aspiring tech entrepreneurs will learn to:

  • Set up shop: build the team, assemble necessary startup assets (including technology and intellectual property), get legal and financial affairs in order
  • Secure capital: ask for money, nail the term sheet, ask for more money
  • Get out: know when to sell, who to sell to, and how to make it a happy exit for all stakeholders, including the employees

Written with deep insight, refreshing candor, and a dash of humor, this comprehensive guide to the often harsh realities of startup life is indispensable for entrepreneurs at any stage.


"A genuine narrative from the field, with battle scars and self-reflection. Reading this book will help you avoid many pitfalls." -- Nicholas Negroponte, professor at the Massachusetts Institute of Technology Media Lab

"There's a lot of great insights and practical advice for the entrepreneur in this book, stuff you normally won't read or hear unless you buy some hard-bitten company founder a few drinks. If you are launching a technology startup, reading this book is the thing you should do first." -- Mark Roberti, founder and editor in chief of RFID Journal

"I wish I had read Bernd's book when we founded The Echo Nest. Bernd touches on all the major issues in the initial formation stages of a tech company and many of the problems that come up when the company matures. If you are thinking of founding your own tech startup, read this book first." -- Tristan Jehan, cofounder of The Echo Nest

"A visceral, behind-the-scenes guide to technology entrepreneurship. Bernd tells it like it is and presents a universe of solutions to tricky startup situations that can significantly improve the odds of success. Indispensable." -- Larry Begley, cofounder and managing director at .406 Ventures

"The best-laid business plans never survive contact with reality. Bernd has provided a comprehensive guide to anticipating the unexpected in the life of a startup." -- Neil Gershenfeld, professor and director of the Massachusetts Institute of Technology Center for Bits and Atoms

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Bernd Schoner
McGraw-Hill Education
McGraw-Hill Education
McGraw-Hill Education
McGraw-Hill Education
Most Helpful Customer Reviews

I reviewed this book for Strategy and Leadership magazine. It's a very useful and highly practical step-by-step guide that shares the hard won lessons that all CEOs and their teams must go through when starting, growing and exiting a high tech business. It covers a full range of issues.

Alistair Davidson, author of Innovation Zeitgeist, and Digital Virtues and Memes.
The author is a cofounder of a company called Thingmagic, an entrepreneurial startup company that makes embedded radio frequency identification (RFID) tags. The company was started at a time when massive retailers like Wal Mart announced that they were moving to the universal use of RFID tags on their merchandise. The founders of Thingmagic were able to get initial funding, but when there was a downturn in the economy and the RFID sector did not perform as expected, they were forced to seek other sources of funding.
This book is partially a history of Thingmagic, but it is more an explanation of the numerous problems that entrepreneurs face when starting and building a company producing a new product. Using his experiences at Thingmagic, Schoner walks through many of the potential problems that a startup can face.
There are problems if the visionary loses interest and either stays with the company with dramatically reduced productivity or leaves, taking a great deal of the... Read more
The best business books are written by authors who have learned from experience. This is true of Bernd Schoner, who has written a comprehensive and practical guide to starting, managing and selling a tech start up. His experience comes from being the co-founder and VP Business Development at ThingMagic, recognized as a top RFID innovator by The World Economic Forum, Red Herring and the Boston Globe.

Reading The Tech Entrepreneur's Survival Guide is like a conversation with a friend of a friend, who is honoring a favor to give you the inside ins and outs of the tech startup industry. Schoner provides experience-based recommendations in a clear and personable style. He is equally focused on sharing his victories and mistakes. As the author says, "I'm sharing that experience in the hope of helping high-tech entrepreneurs get through their own difficulties with the fewest scars as possible."

The book is organized in three sections: bootstrapping (startup), early... Read more
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