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The Third Screen: Marketing to Your Customers in a World Gone Mobile

The Third Screen: Marketing to Your Customers in a World Gone Mobile
- Used Book in Good Condition
Chuck Martin takes readers on a journey from the creation of the first screen to the revolutionary third. Martin describes the cultural and social changes incurred by the first screen (the television) and the second screen (the personal computer), opening up his discussion of how the third screenâ€”the mobile deviceâ€”is redefining the role of the consumer.
Country USA
Brand Nicholas Brealey Publishing
Manufacturer UNKNO
Binding Hardcover
Height 9.39
Length 6.43
Weight 1.04940036712
Width 0.91
NumberOfItems 1
ReleaseDate 0000-00-00

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Country	USA
Brand	Nicholas Brealey Publishing
Manufacturer	UNKNO
Binding	Hardcover
Height	9.39
Length	6.43
Weight	1.04940036712
Width	0.91
NumberOfItems	1
ReleaseDate	0000-00-00