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Business & Money

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Sales & Selling

The Ultimate Sales Letter, 4th Edition: Attract New Customers. Boost your Sales.

The Ultimate Sales Letter, 4th Edition: Attract New Customers. Boost your Sales.
Write Well to Sell Big!
In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.
Among other things, he provides:
- Completely updated text and examples
- Great headline formulas
- New exercises to spark creativity
Kennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.
Country USA
Brand Simon & Schuster
Manufacturer Adams Media
Binding Paperback
ItemPartNumber YES4072802
ReleaseDate 2011-02-14
UnitCount 1
UPCs 045079511415
EANs 8601200559507

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