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The Ultimate Sales Letter, 4th Edition: Attract New Customers. Boost your Sales.

The Ultimate Sales Letter, 4th Edition: Attract New Customers. Boost your Sales.

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Product Description

The Ultimate Sales Letter, 4th Edition: Attract New Customers. Boost your Sales.

Write Well to Sell Big! In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.

Among other things, he provides:
  • Completely updated text and examples
  • Great headline formulas
  • New exercises to spark creativity
  • The best way to use graphics
Kennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.

Technical Specifications

Country
USA
Brand
Simon & Schuster
Manufacturer
Adams Media
Binding
Paperback
PartNumber
YES4072802
Model
YES4072802
IsAdultProduct
Height
8.5
Length
5.5
Weight
2.314853751
Width
0.6
ReleaseDate
2011-02-14T00:00:01Z
NumberOfItems
1

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