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The User's Journey: Storymapping Products That People Love

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The User's Journey: Storymapping Products That People Love

Like a good story, successful design is a series of engaging moments structured over time. The Userâ€™s Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a â€œstory firstâ€ approach can transform your product, feature, landing page, flow, campaign, content, or product strategy.
Country USA
Manufacturer Rosenfeld Media
Binding Kindle Edition
ReleaseDate 2016-03-22
Format Kindle eBook

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