Think Like An Ad Man, Sell Like A Mad Man

In this over-cluttered media world, it is becoming more difficult and frustrating to find an effective way to break through the fog, connect with your customer and then deliver your message in a clear, straight-forward way. That is to say, it's difficult and frustrating if you don't know what you're doing. Now, in "Think like an Adman, Sell like a Madman-How to Make Ads that Work", speaker, author and advertising expert Paul Weyland shares the secrets of advertising in language that anyone can understand and apply immediately to their task of reaching out and converting ordinary consumers into customers for life.