Think Like a Freak: The Authors of Freakonomics Offer to Retrain Your Brain

Think Like a Freak: The Authors of Freakonomics Offer to Retrain Your Brain

• First put away your moral compass—because it’s hard to see a problem clearly if you’ve already decided what to do about it.| Learn to say “I don’t know”—for until you can admit what you don’t yet know it’s virtually impossible to learn what you need to.| Think like a child—because you’ll come up with better ideas and ask better questions.| Take a master class in incentives—because for better or worse incentives rule our world.| Learn to persuade people who don’t want to be persuaded—because being right is rarely enough to carry the day.| Learn to appreciate the upside of quitting—because you can’t solve tomorrow’s problem if you aren’t willing to abandon today’s dud.