Thinkpad: A Different Shade of Blue

Thinkpad: A Different Shade of Blue
- Used Book in Good Condition
ThinkPad: A Different Shade of Blue tells the exciting inside story behind the creation of one of the most successful brand names in computing. Through interviews with the ThinkPad Team and IBM executives, and access to internal documents and memoranda, the book provides a rare inside view into the workings of an IBM brand team. Here is the inside scoop on the cultural and personality differences that almost killed one of the most significant development efforts in IBM history. More importantly, it offers valuable lessons on what it takes to build a world-class, enduring brand or product.
Country USA
Brand Sams Publishing
Manufacturer Sams
Binding Hardcover
Height 10
Length 6.75
Weight 1.95990950918
Width 1.25
ReleaseDate 0000-00-00

You might also like...