Thirsty Dragon: China's Lust for Bordeaux and the Threat to - Import It All
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Books > Business & Money > Industries > Hospitality, Travel & Tourism > 162779087X
  1. Thirsty Dragon: China's Lust for Bordeaux and the Threat to the World's Best Wines
    Thirsty Dragon: China's Lust for Bordeaux and the Threat to the World's Best Wines
    Thirsty Dragon: China's Lust for Bordeaux and the Threat to the World's Best Wines
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  2. Thirsty Dragon: China's Lust for Bordeaux and the Threat to the World's Best Wines

    [162779087X]
    Delivery: 10-20 Working Days
    Price R1026.00

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Additional Information

An inside view of China's quest to become a global wine power and Bordeaux's attempt to master the thirsty dragon it helped create

The wine merchants of Bordeaux and the rising entrepreneurs of China would seem to have little in common―Old Europe versus New China, tradition versus disruption, loyalty versus efficiency. And yet these two communities have found their destinies intertwined in the conquest of new markets, as Suzanne Mustacich shows in this provocative account of how China is reshaping the French wine business and how Bordeaux is making its mark on China.

Thirsty Dragon lays bare the untold story of how an influx of Chinese money rescued France's most venerable wine region from economic collapse, and how the result was a series of misunderstandings and crises that threatened the delicate infrastructure of Bordeaux's insular wine trade. The Bordelais and the Chinese do business according to different and often incompatible sets of rules, and Mustacich uncovers the competing agendas and little-known actors who are transforming the economics and culture of Bordeaux, even as its wines are finding new markets―and ever higher prices―in Shanghai, Beijing, and Hong Kong, with Hong Kong and London traders playing a pivotal role.

At once a tale of business skullduggery and fierce cultural clashes, adventure, and ambition, Thirsty Dragon offers a behind-the-scenes look at the challenges facing the world's most famous and prestigious wines.

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Specifications

Country
USA
Author
Suzanne Mustacich
Binding
Hardcover
Brand
Henry Holt Company
EAN
9781627790871
Edition
First Edition
Feature
Henry Holt Company
ISBN
162779087X
Label
Henry Holt and Co.
Manufacturer
Henry Holt and Co.
NumberOfItems
1
NumberOfPages
352
PublicationDate
2015-11-10
Publisher
Henry Holt and Co.
ReleaseDate
2015-11-10
Studio
Henry Holt and Co.
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