This Business of Music Marketing and Promotion, Revised and

This Business of Music Marketing and Promotion, Revised and Updated Edition
- Used Book in Good Condition
The maxim in the music industry has always been â€œYou canâ€™t make it on talent alone,â€ and with This Business of Music Marketing & Promotion, you donâ€™t have to.

In language that is simple and direct, author Tad Lathrop details promotional skills, publicity plans, royalty guidelines, and more, all supported by real-life examples. He shows how the Web and other technological developments have revolutionized not only how music is made, but how it is marketed and promoted. The old rules still applyâ€”create a marketing plan, know your copyrights, be familiar with the laws of commerceâ€”but there are a host of new ones as well, along with new strategies on how to give your recording the exposure it deserves.

This streamlined, reorganized, and updated edition features an all-new chapter (â€œTwenty-Five Profile-Building Ideas to Use Right Nowâ€), which will help readers get a running start in the recording business. Theyâ€™ll also find completely updated material about Internet sales and promotion techniques, the latest information available on integrated marketing and e-marketing strategies, and brand-new listings of information resources.
Country USA
Brand CROWN
Manufacturer Billboard Books
Binding Hardcover
ItemPartNumber 9780823077298
Color Silver
ReleaseDate 2005-09-01
UnitCount 1
EANs 9780823077298

Country	USA
Brand	CROWN
Manufacturer	Billboard Books
Binding	Hardcover
ItemPartNumber	9780823077298
Color	Silver
ReleaseDate	2005-09-01
UnitCount	1
EANs	9780823077298

This Business of Music Marketing and Promotion, Revised and Updated Edition

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