Product Description
Tourism Marketing for Cities and Towns
- Used Book in Good Condition
Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on promotional planning. In addition, it contains numerous international examples, discussion questions, and strategic planning worksheets.
Technical Specifications
Country
USA
Brand
Brand: Routledge
Manufacturer
Routledge
Binding
Paperback
ItemPartNumber
1, black & white illustrations
ReleaseDate
2006-03-27T00:00:01Z
UnitCount
1
EANs
9780750679459










