Tourism: The Business of Hospitality and Travel (5th Edition)

Tourism: The Business of Hospitality and Travel (5th Edition)
- Used Book in Good Condition
Tourism: The Business of Hospitality and Travel, 5e views the industry from a business perspectiveâ€”examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes early coverage of geography, more international examples, new case studies and expanded application and web-based exercises.
Country USA
Brand Brand: Prentice Hall
Manufacturer Pearson
Binding Paperback
EANs 9780133113532
ReleaseDate 0000-00-00

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