Trademark: Legal Care for Your Business & Product Name

Protect your business name and logo!

Your business name, the names of your key products, and your logos, packaging, and slogans€•all of these can function as trademarks that distinguish your business and its services and products. So it€s important to choose your marks carefully and protect them vigilantly.

Here, you€ll find the most up-to-date information on how to select and protect a great trademark. Learn how to:

• choose trademarks that distinguish you from competitors
• search for marks that might conflict with your own
• register your mark with the U.S. Patent and Trademark Office
• protect your marks from unauthorized use by others
• resolve trademark disputes outside the courtroom, and
• create an Internet presence and secure a domain name.
  

Includes step-by-step instructions on how to register and maintain your trademark with the federal government.

Thoroughly updated, the 11th edition includes the latest laws, court cases, and federal online registration process.