Trademark Surveys, Volume 1: Designing, Implementing, and

Trademark Surveys, Volume 1: Designing, Implementing, and Evaluating Surveys

The most expansive and cohesive treatment of survey research and its use in the courts, this volume examines the many scientific and analytical issues involved. Written by Jack Jacoby, an expert in the construction, analysis, and application of trademark surveys in litigation, the book covers survey fundamentals; pre-survey considerations; designing, conducting, and reporting surveys; defining the universe; sampling issues; test settings and stimuli; questionnaire construction; implementing and gathering data; and aggregating, evaluating, and reporting survey findings. Includes case law commentary throughout.
Country USA
Brand American Bar Association
Manufacturer American Bar Association
Binding Hardcover
ItemPartNumber illustrations
ReleaseDate 2015-02-16
UnitCount 1
EANs 9781627222655

Trademark Surveys, Volume 1: Designing, Implementing, and Evaluating Surveys