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Traversing the Traction Gap

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Traversing the Traction Gap

Traction. Startups Need It. Learn How To Get It.

Vision, groundbreaking ideas, total commitment, and boundless enthusiasm characterize most startups, but they require capital to go from promising product to scalable business. More than 80 percent of all early-stage startups fail. Most of them can build a product, but the vast majority stumble when it comes time to take those products to market due to poor â€œmarket engineeringâ€ skills.

Traversing the Traction Gap exposes the reasons behind that scary failure rate and provides a prescriptive how-to guide, focused specifically on market engineering techniques, so startups can succeed.

The go-to-market hurdle is insurmountable to many startups. Just when they most need to establish a foothold in the market, they run short on time and money. This is the Traction Gap, that period of time introducing a new product into the marketplace and being able to scale it during a rapidly closing window of opportunity. Traversing the Traction Gap is a practical guidebook for navigating the tumultuous early life of a startup. Based on real-life examples, the advice from Cleveland and the members of the Wildcat Venture Partners team provides a roadmap and metrics for succeeding where others have failed.

Country	USA
Binding	Hardcover
EAN	9781635765731
ISBN	1635765730
Label	Radius Book Group
Manufacturer	Radius Book Group
NumberOfItems	1
NumberOfPages	288
PublicationDate	2019-02-21
Publisher	Radius Book Group
ReleaseDate	2019-02-21
Studio	Radius Book Group

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